![\"Gravity](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2020\/12\/Gravity-Forms-Mailchimp-Add-On.png\")
Mailchimp is one of the most popular add-ons among our Gravity Forms community, and it\u2019s easy to see why. With a wide assortment of features, an extremely user-friendly dashboard, extensive support resources, and free and premium pricing structures, Mailchimp is a great option for anyone looking for a powerful email marketing platform.<\/p>\n
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This month, our \u2018Featured Add-On\u2019 series looks in-depth at Mailchimp and all that it has to offer. We discuss its many features that you can benefit from, how it can be used in conjunction with Gravity Forms, and importantly, how to integrate it with your forms. Let\u2019s get started\u2026<\/p>\n
Gravity Forms<\/a> is the best possible tool you can use for lead generation<\/a>. But the collection of email addresses on your website is only half the story.<\/p>\n Once a form has been submitted, best practise is to get the email address out of your WordPress dashboard and into an email marketing provider or CRM as quickly as possible – you can then begin the process of nurturing each lead gathered and converting them into customers.<\/p>\n By using a powerful email marketing platform, you can set up sequences of emails that will deliver automatically to new leads, as well as send future email campaigns to specific segments of your mailing list. By sending emails that are interesting and relevant to individual users, people are more likely to engage with your campaigns and business, leading to an increase in conversions against your goals.<\/p>\n Gravity Forms integrates with a wide assortment of email marketing providers and CRMs<\/a>, helping you to easily send leads to the email marketing provider of your choice. Let\u2019s now find out more about using Mailchimp…<\/p>\n Here are some of Mailchimp\u2019s top features\u2026<\/p>\n (Note:<\/strong> Mailchimp offers a range of free and premium plans – some of the features mentioned in this article are only available if you purchase a premium license).<\/p>\n Mailchimp is an ideal platform for blogs and small businesses. Affordable, user-friendly, and well supported, this email marketing platform is the perfect solution for anyone looking to get serious about managing and engaging with their leads.<\/p>\n The Mailchimp Add-On<\/a> is included with all Gravity Forms licenses and enables you to seamlessly integrate your forms with Mailchimp. Once set up, leads can be immediately sent to Mailchimp after form submission.<\/p>\n Let\u2019s take a look at some key steps and features to consider when implementing this email marketing service…<\/p>\n To get started, you need to install the Mailchimp Add-On from the Gravity Forms Add-On browser<\/strong> inside your WordPress dashboard.<\/p>\n The Gravity Forms template library<\/a> is packed with stylish templates that are free to use and can easily be imported to your WordPress website. Choose from a selection of lead generation form templates, including contact forms, event or webinar registration forms, a request a quote form, and more.<\/p>\n Importantly, you can integrate Mailchimp with any new or existing form. So once your new form template is set up on your website, simply create a Mailchimp <\/strong>Form Feed<\/strong> to enable any form submissions to be sent directly to your Mailchimp account.<\/p>\n For further information on how to correctly implement a Mailchimp Form Feed, check out this article in the docs<\/a>.<\/p>\n Your mailing list is referred to by Mailchimp as an audience. The number of audiences you can have will depend on your plan, but Mailchimp recommends that you maintain only one primary audience, and then use tags, segments, and groups to organize and target your customers.<\/p>\n To find out more about how to structure your mailing list, have a read of this article from Mailchimp<\/a>.<\/p>\n Gravity Forms gives you a few options when it comes to organizing your contacts for Mailchimp. These include\u2026<\/p>\n If you don’t have Gravity Forms or the Mailchimp Add-On<\/a>, don’t worry. You can still test out everything in this article for free inside your own personalized Gravity Forms demo<\/a> and see why Gravity Forms is the top choice for WordPress sites worldwide.<\/p>\nMailchimp: An Introduction<\/h2>\n
![\"mailchimp\"](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2017\/08\/mailchimp-1.png\")
Mailchimp<\/a> is one of our most commonly integrated email marketing Add-Ons. A renowned all-in-one email marketing platform, Mailchimp provides all the tools you need to easily engage with your mailing list and convert leads into life-long customers, ultimately helping you to automate and grow your business.<\/p>\n\n
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Getting Started with Gravity Forms and Mailchimp<\/h2>\n
1. Install the Mailchimp Add-On and Integrate with Gravity Forms<\/h2>\n
![\"Add-On](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2020\/12\/Add-On-Browser-1.png\")
Then, within Gravity Forms Settings<\/strong> you will need to add your Mailchimp API Key to sync Gravity Forms with Mailchimp. (Not sure where to find your API Key? Have a read of this documentation<\/a>).<\/p>\n![\"Gravity](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2020\/12\/Gravity-Forms-Settings.png\")
For further in-depth information on how to install and sync the Mailchimp Add-On, check out the Gravity Forms docs<\/a>.<\/p>\n2. Sync Mailchimp with a Gravity Forms Lead Generation Form Template<\/h2>\n
![\"Template](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2020\/10\/Template-Library.png\")
All our templates are fully customizable so once imported to your site you can add, edit or delete any form fields to ensure your form reflects the requirements of your business and audience.<\/p>\n![\"Mailchimp](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2020\/12\/Mailchimp-Form-Feed.png\")
Within the Mailchimp Form Feed, you can map your form fields to your Mailchimp fields, enabling information collected to be easily categorized by Mailchimp. This data will then be displayed within the user profile information in Mailchimp.<\/p>\n![\"Form](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2020\/12\/Form-Feed-Map-Fields.png\")
Within the Form Feed you will also find other settings like Double Email Opt-In<\/strong> – when this setting is enabled Mailchimp will send a confirmation email to a user to confirm their wish to subscribe to your mailing list, helping to validate the quality of your leads.<\/p>\n3. Organize your Mailing List<\/h2>\n
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![\"Tags\"](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2020\/12\/Tags.png\")
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![\"Groups\"](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2020\/12\/Groups.png\")
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![\"Conditional](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2020\/12\/Conditional-Logic.png\")
Once you have integrated your form with Mailchimp and organized your mailing list, you are ready to start creating your emails and campaigns within your Mailchimp dashboard. To help with this, the Mailchimp Help Center<\/a> is packed full of information and tutorials to ensure you create campaigns that convert.<\/p>\nDon’t Have Gravity Forms Yet?<\/h2>\n
![\"Gravity](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2020\/06\/Gravity-Forms-Newsletter-1.png\")
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